Initial Situation
Plazamedia GmbH, an established company in the broadcasting and media sector, faced the challenge of opening up new digital business fields in the areas of internet and mobile. In a period of rapid technological change, there was demand for the systematic development of new business models and the evaluation of acquisition targets.
My Approach
In two successive roles I accompanied the company's digital expansion:
Junior Project Manager Business Development (2006–2007): Designing and evaluating business models for internet and mobile, preparing M&A decision papers for senior management, and conducting market and competitive analyses as a basis for strategic investments.
Project Manager New Media (2008–2009): Taking ownership of market and product development for the New Media division. Creating concepts for digital offerings, production planning for media content, and developing and maintaining client relationships in the digital segment.
Results
- Well-founded M&A decision papers for senior management
- Unlocked business opportunities in the internet and mobile domain
- Designed digital products and offerings
- Built client relationships in the New Media segment
Technologies / Methods Used
- Project Management
- Business Development
- M&A preparation and evaluation
- Market and competitive analysis
- Digital business model design
- Production planning (media)
- Client management