M&A Consulting

My Path into M&A Advisory

The intersection of technology and corporate transactions has been a thread running through my career from an early stage. As far back as 2006, while serving as a project manager at Plazamedia GmbH, I was already preparing M&A decision papers for senior management and evaluating acquisition targets in the field of digital business models. That experience taught me how critical it is to properly assess IT business models — not just the financial metrics, but the strategic substance behind them.

After more than a decade as a product manager and consultant in the digital world — with engagements at Mercedes-Benz, BMW, MediaMarktSaturn and many others — I had developed a deep insider's understanding of the IT industry: its business models, its scaling potential, its strategic risks. That was precisely the knowledge that traditional M&A advisors lacked.

2018 – 2024 I was a Partner at the M&A boutique Excellent Business 4 You (EB4Y). Since 2025 I have been operating under the Kreativraketen M&A banner.

As an M&A advisor I guide IT entrepreneurs through the sale of their company — as advisor, coach and moderator throughout the entire process, focused on finding the best possible buyer.

Guiding You Through a Company Sale

I accompany IT entrepreneurs through the entire sales process — from initial exploration through to closing. My approach is built on transparency, trust and a deep knowledge of the IT industry.

My Commitment

• Transparency in the M&A process: You maintain full oversight at all times and make every decision yourself
• Full cost control: You approve each step and retain control over all costs
• No exclusivity required: Together we launch communication as quickly as possible, without the need for contractually guaranteed exclusivity
• IT expertise: As an IT specialist I understand your products, services and business models and can position them strategically
• Industry-specific: 95% of all transactions take place between IT entrepreneurs — I speak the language of both sides

Focus on IT Companies

• SaaS companies (B2B and B2C)
• IT service providers and systems integrators
• Digital agencies and web agencies
• Software development companies
• Tech startups with an established business model

The Process

A company sale follows a structured four-phase approach. I am at your side as advisor and moderator throughout every phase.

Phase 1: Communication

We begin by jointly creating an anonymised teaser — a concise overview of your company and business model that attracts interested parties without revealing your identity. In parallel, we initiate targeted outreach to potential buyers and investors from my network.

• Joint creation of the company teaser
• Interested parties submit a signed non-disclosure agreement (NDA)
• I present every interested party to you for approval
• Your company is only disclosed after you have given your consent
• What we show interested parties — we decide together

Phase 2: Meetings

Interested parties reach out proactively to learn more about your company. I conduct the initial conversations, gather key parameters and discuss them with you. Together we decide who moves on to the next round.

• I conduct the exploratory conversations
• You decide with whom we continue negotiations
• We arrange meetings with selected candidates

Phase 3: Negotiation

In the personal meetings we align the expectations of both sides. I support you through all stages of the negotiation — including purchase price, transition arrangements and personnel matters.

• Negotiation support on price and framework conditions
• Assessment of personal chemistry and strategic fit
• Objective: capturing mutual understanding in a Letter of Intent (LOI)

Phase 4: Review & Purchase Agreement

In the final phase I take charge of organising the due diligence and ensure that negotiations proceed smoothly through to closing. The process concludes with the notarial contract and the final closing.

• Organisation and coordination of due diligence
• Accompanying the final contract negotiations
• Ensuring a smooth closing

Strategic Assessment from an IT Perspective

Most M&A advisors are generalist finance professionals. I bring the strategic IT perspective:

Business Model Assessment

• Scalability of the business model
• Recurring revenues (ARR/MRR) and their quality
• Growth potential and market positioning

Strategic Positioning

• Positioning of products and services within the market environment
• Assessment of customer structure and dependencies
• Identification of strategic synergies for potential buyers

Team & Organisation

• Assessment of team structure and key individuals
• Management continuity post-transaction
• Evaluation of corporate culture and its transferability

I speak with the managing director about their vision and with the buyer about their integration strategy — at eye level and with genuine understanding for both sides.

My Network

Through Excellent Business 4 You and Kreativraketen M&A I have access to an established network of:

• Strategic buyers from the IT industry
• Family offices with a technology focus
• Private equity investors with IT portfolios
• IT entrepreneurs seeking growth through acquisitions