Expertise

Adobe Workfront & Content Supply Chain

As one of the most experienced Adobe Workfront specialists in the German-speaking world, I guide organisations from evaluation through to productive use — with a focus on sustainable governance and genuine adoption.

Current reference: Product Owner / Business Analyst at Germany's largest discount retailer (2025–2026) — enterprise rollout for 500+ users.

Core Services — Adobe Workfront

• Custom Forms Design & Governance — Thoughtfully engineered field architecture that scales rather than descends into chaos
• Approval Processes & Workflow Design — Clear accountabilities, traceable escalations
• Content Supply Chain Management — End-to-end processes from brief to publish
• AEM Integration & DAM Strategies — Asset lifecycle management and digital asset governance
• Workfront Fusion Automation — Adobe Workfront as the orchestration hub for your entire MarTech stack
• Reporting & Dashboards — Meaningful KPIs instead of data noise

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Process Automation

Platform-agnostic, robustness-oriented, documented.

Platform Selection by Context

Platform	Ideal for
Adobe Workfront Fusion	Everything within the Adobe ecosystem
make.com	SME scenarios, rapid prototypes, 1,000+ connectors
n8n	Self-hosted, data privacy requirements (exploratory)
Python / JavaScript	When native platform limits are reached

My Automation Approach

1. System Context Analysis — Which systems, which data, which edge cases?
2. Workflow Design with Error Handling — Robustness is not an afterthought
3. Template Approach — Turning individual solutions into reusable assets
4. Documentation as a Deliverable — Not as an option

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Requirements Engineering (IREB® certified)

System-Context-First Thinking as a fundamental working philosophy:

"A system cannot function without first understanding the system context."

What This Means

Before a single requirement is written, I analyse:

• Stakeholders — Who is affected? Whose interests conflict?
• System Landscape — Which other systems interact?
• Compliance — Which legal and organisational requirements exist?
• Process Integration — How does the new fit into the existing?

Services

• Requirements elicitation & structured documentation
• Stakeholder workshop facilitation
• Business process analysis & optimisation
• System context diagrams & use cases
• Requirements management in Workfront / Jira / Confluence

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Local AI & Data Privacy

Privacy-first AI implementations for organisations with data protection requirements.

• Ollama-based local LLM setups (no data in the cloud)
• Multi-AI systems for document analysis and knowledge management
• AI integration into automation workflows
• Privacy-aware architectures (GDPR-compliant)

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Interim Management

For more than 15 years I have been taking on interim roles in digital projects — in situations where organisations need experienced reinforcement at short notice that delivers from day one.

Typical Roles

Role	Context
Product Owner	E-commerce platforms, Workfront implementations, Search & Offer Selection
Business Analyst	Website relaunches, process optimisation, Requirements Engineering
Solution Consultant	Adobe Workfront, AEM, Content Supply Chain, CMS evaluations
Scrum Master	Agile teams, offshore coordination, sprint management
Product Manager	Digital products, MarTech platforms, sales strategy

Industries

Automotive (Mercedes-Benz, BMW), Retail (MediaMarktSaturn), FMCG (world's largest discount retailer), Pharma (AbbVie), Banking (Deutsche Bank), Aviation (Condor), Insurance (Munich Re), Energy (EnviaM), E-Commerce (AutoScout24).

My Interim Approach

• Rapid onboarding — System context analysis instead of weeks of getting up to speed
• Results-oriented — Tangible deliverables from the very first sprint
• Knowledge transfer — No dependencies left behind; empowerment instead
• Flexible deployment — Remote, on-site or hybrid

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Company Sale & M&A

Guiding IT entrepreneurs through the sale of their company — as advisor, coach and moderator throughout the entire process. Strategic business model assessment from an IT perspective rather than purely technical due diligence. More on the M&A page.