Initial Situation
MediaMarktSaturn — one of Europe's leading consumer electronics retailers — faced the task of further developing core areas of its e-commerce platform. Product search and the browse experience were decisive for the conversion rate, while the Offer Selection domain (up-selling, cross-selling, financing, services) offered significant revenue potential. Both areas required a systematic, data-driven evolution with a clear user-centric focus.
My Approach
As Product Owner I was responsible for two business-critical areas of the e-commerce platform:
Search & Browse: Optimising the product search and browsing experience with the goal of guiding users to the right product faster and more intuitively. This involved analysing existing search patterns, defining improvement measures, and working closely with development teams on delivery.
Offer Selection: Designing and evolving up-sell and cross-sell features. This encompassed:
- Financing options: Integration and optimisation of financing offers within the purchase process
- Service packages: Incorporating extended warranties and additional services
- Bundles: Developing product bundles to increase average basket value
- Product recommendations: Refining the recommendation engine for more relevant suggestions
My approach was grounded in continuous stakeholder management across multiple business units, the creation of precise user stories, and data-driven backlog prioritisation.
Results
- Measurable improvement in search conversion through optimised search results and filters
- Increase in average basket value through improved cross-sell mechanisms
- Successful integration of new financing and service options into the purchase process
- Structured backlog with clear prioritisation based on business impact
- Established collaboration between business units, UX and development
Technologies / Methods Used
- Product Ownership (Scrum/SAFe)
- UX optimisation and user research
- E-commerce platform development
- Stakeholder Management (multi-team)
- User Story Mapping
- Data-driven decision-making
- A/B testing and conversion optimisation