Initial Situation
Antegma GmbH, an Adobe partner company, wanted to expand its service portfolio with data-driven cloud services and sharpen its sales strategy. There was a need for the systematic design of new offerings and for positioning them towards existing customers and new target audiences.
My Approach
I took charge of designing cloud service offerings for data-driven systems and developed integration scenarios for common platforms such as Hootsuite, Adobe Experience Cloud and Microsoft Dynamics. In parallel, I developed a B2B sales strategy and supported the marketing activities to position the new services. The focus was on scalable, reusable service formats.
Results
- Designed cloud service offerings with defined integration scenarios
- Developed B2B sales strategy with clear target audience segments
- Marketing materials and positioning for the expanded portfolio
- Documented integration architectures for client conversations
Technologies / Methods Used
- Product Management
- Sales strategy (B2B)
- Adobe Experience Cloud
- Microsoft Dynamics
- Hootsuite
- Cloud service design
- B2B Marketing