Initial Situation
AbbVie operated exclusive websites for Healthcare Professionals (HCPs) built on Adobe Experience Manager. These platforms served as a central information resource for medical professionals and were subject to strict regulatory requirements. An experienced Proxy Product Owner was needed to steer the ongoing development of the platform and ensure continuous operations.
My Approach
As Proxy Product Owner I was responsible for feature design, operational management, and content updates for the HCP websites. My work encompassed creating and prioritising user stories, coordinating with development teams, and managing stakeholders across medical departments, marketing and IT. Particular focus was placed on adherence to pharma-specific compliance requirements with every change made.
Results
- Continuous development of the HCP websites with new features and content
- Structured backlog management with clear prioritisation
- Smooth operational continuity without downtime
- Compliance-conformant content processes within the regulated pharmaceutical environment
Technologies / Methods Used
- Adobe Experience Manager (AEM)
- Product Ownership (Scrum)
- Content Management
- Stakeholder Management
- Pharma compliance and regulatory requirements